A word…
It has been common knowledge for the last decade that the old music industry is dying a slow, horrible death. There is no standard business model for musicians anymore. Those of us who wish to pursue our craft must invent our own wheels, though we’ve been given amazing digital tools that we’ve never had before to help us. Provided we have the time to use them.
During the past nine years, building awareness of my music has been my second job. That labor has paid off; I now have a substantial base of listeners, contacts, and skills. Each new notice brings more response, and each new performance brings more word-of-mouth and more sales.
And now, I can finally say that a transition is possible. A move from pursuing music part-time to making it my life’s work. Interest in and awareness of the matthew show has begun to multiply. The iron has been getting hotter every time I touch it. A rapidly increasing number of people, indicators, and events are encouraging me to strike now, if I can.
And so:
http://www.fundable.com/
I create what I do because it resonates with you, those who understand where I’m coming from. You know that I am not speaking in a vacuum. I am saying things that need to be said, to people who need to hear them. Art is not a boomtime luxury. It’s what gets us out of old mindsets, and into new, improved selves, ready to push forward into the wilderness that lies ahead.
Few artists seem to truly understand that their old world is dying. If music is to survive, new trails must be blazed by those willing to take risks. I want to take music directly to people who seek out new ideas in unfamiliar places, to stake my future as a musician on taking music outside of smoky clubs and badge-laden events full of pretty people. On taking it everywhere else that I can, online and off. Even though the financial rewards are uncertain and nobody has a road map for me to follow.
And even if I don’t have certainty, I do have reasons to hope that this may work, and a network of fellow travelers in virtual worlds, podcasting, internet radio, and other online technologies who are even now making a sustainable place for themselves and other artists and creators.
We are not done with the brick-and-mortar music world. But it, too, will have to change, and is changing even now, with house concerts, internet-driven meetups, and more direct artist-to-fan interaction. The old gatekeepers are being driven aside by the new one: You.
If you believe in this vision as I do, I encourage you to donate to the startup costs of my venture at the link above. I intend to provide an example of what a post-music-industry musician looks like, delivering my music in a personal, direct way, and avoiding the trappings of unnecessary overhead, fake glamour, and tedious hipsterism.
I have many projects, including a series of docu-pop podcasts, already in production, that just need my time and attention to make it into the world. I have offers to play more shows across more platforms at more times of day, increasing awareness into Europe and Asia, where there’s already been proven interest, offers that, till now, I haven't been able to say "yes" to.
$1,500 worth of donations is what I’m asking for in that link above, and it's not really a lot of money. And it’s not an amount I would ask from any one person. What I’m asking is for you to make an investment into something you already find value in, and would like to have more of. Be as selfish as you like. In fact, you’ll receive some measure of reward fairly quickly.
Remember that Fundable only collects pledges if the goal is met. Spread the word to anyone you’ve ever shared my music with, or share it with those who you believe would enjoy it.
All donors will receive a signed EP with exclusive tracks recorded especially for this project. You will get on a special mailing list that will give you priority notification of any future releases. You will have the option of a private streamed or in-house concert (depending on geography). You will be publicly and/or privately thanked (according to your preference). I do not forget a kindness, and if you show faith in me, I will be that much more driven to justify it.
But what you will also receive is the chance to see the creation of something new, and to know that you are responsible for it. As a creator, I have experienced that feeling, and it is irreplaceable. If my work is something you value in your life, help create more of it, and enrich your life further.
Make more of what you love. It’s a nice thought, and now more than ever, it can become a reality.
Thanks,
matthew